A CONTENT & COMMUNICATIONS AGENCY - FOR MARKETING AGENCIES

The best agencies don't say it themselves. They get talked about.

They Said turns what your agency thinks into thought leadership - then deploys it where it counts: the trade press, awards juries, AI search and your next client's shortlist.

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WHAT YOU GET - OUTCOMES, NOT TASKS

Get Covered. In the publications your future clients read.

Your agency in the publications your future clients actually read. Bylines, expert comment and agency news in publications that matter.

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HOW - THE THOUGHT LEADERSHIP ENGINE

One opinion. Deployed everywhere.

Everything we do starts with what your agency genuinely thinks. We extract it in working sessions, shape it into one high-effort cornerstone piece - then atomise it into byline pitches, blog posts, social content, podcast talking points and award entries. High thinking once; leverage everywhere. (This website runs on the same engine. You're reading it.)

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LATEST FROM THE JOURNAL

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GETTING FOUND / CORNERSTONE

Your agency is being renamed. What happens to everything you built under the old name?

Clients and staff move with a rename. Trade archives, award records, search presence and the description a model gives of you do not. The five levers that carry a reputation across a name change, and the five ways it gets dropped.

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WHY US

Founded by someone who's been on both sides of the story.

Fayola Douglas trained as a journalist - an MA at City University, then BBC newsrooms - before working inside Campaign, the magazine every agency wants to be in, and crossing over to the agency side at Amplify. An unusually full 360°: formal training, news, trade press, agency. They Said is her strategy, delivered with a network of senior specialists.

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We came to Fayola for coverage to mark a significant moment, and she delivered the kind we couldn't have bought. Within a few months we were covered in publications for both news and opinions. It created a spark that mattered - coverage turned into conversations.

- Amelia Ryan, Chief of Staff, PRP + Renaissance

WHAT WE'RE BUILDING

An agency that tells you to publish should probably publish. We build things - here's the evidence.

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They Said

The consultancy itself. You're on its website.

THE AGENCY

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The Ad Race

Honest conversations about careers in the marketing industry. Also our laboratory for what makes audio content travel.

PODCAST

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CitationFolio

Every clipping, byline and mention - beautifully shelved, shareable with one link. Built because we needed it.

TOOL

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Filtered IRL

A creative studio and makeup education app. Proof we practise the 'build audiences, not just campaigns' sermon.

STUDIO

THE AD RACE - LATEST EPISODE

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21 SEPT 2026 · S5 · EP. 4 · 52:59

The Ad Race with Shanice Mears The Ad Race with Shanice Mears The Career Advice Nobody Tells You: Be Visible, Be Kind, Be Useful

In this episode, Fayola Douglas interviews Shanice Mears who shares her journey from dance graduate to founding the Elephant Room. Shannie shares her insights on diversity, community building, and navigating the industry as a founder and head of culture. Discover practical advice for early career professionals and how to authentically engage with communities. Keywords: career development, diversity, community building, advertising, marketing, leadership, entrepreneurship, industry insights Resources The Elephant Room https://theelephantroom.net/about-us/ LinkedIn - https://uk.linkedin.com/in/shanice-mears-frsa-41b36510b Substack https://substack.com/@shanniemears Hosted on Acast. See acast.com/privacy for more information.

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