THEY SAID*

A CONTENT & COMMUNICATIONS AGENCY - FOR MARKETING AGENCIES

The best agencies don't say it themselves. They get talked about.

They Said turns what your agency thinks into thought leadership - then deploys it where it counts: the trade press, awards juries, AI search and your next client's shortlist.

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WHAT YOU GET - OUTCOMES, NOT TASKS

Get Covered. In the publications your future clients read.

Your agency in the publications your future clients actually read. Bylines, expert comment and agency news in publications that matter.

See how Get Covered works ↗

HOW - THE THOUGHT LEADERSHIP ENGINE

One opinion. Deployed everywhere.

Everything we do starts with what your agency genuinely thinks. We extract it in working sessions, shape it into one high-effort cornerstone piece - then atomise it into byline pitches, blog posts, social content, podcast talking points and award entries. High thinking once; leverage everywhere. (This website runs on the same engine. You're reading it.)

WHY US

Founded by someone who's been on both sides of the story.

Fayola Douglas trained as a journalist - an MA at City University, then BBC newsrooms - before working inside Campaign, the magazine every agency wants to be in, and crossing over to the agency side at Amplify. An unusually full 360°: formal training, news, trade press, agency. They Said is her strategy, delivered with a network of senior specialists.

We came to Fayola for coverage to mark a significant moment, and she delivered the kind we couldn't have bought. Within a few months we were covered in publications for both news and opinions. It created a spark that mattered - coverage turned into conversations.
- Amelia Ryan, Chief of Staff, PRP + Renaissance

WHAT WE'RE BUILDING

An agency that tells you to publish should probably publish. We build things - here's the evidence.

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They Said

The consultancy itself. You're on its website.

THE AGENCY

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The Ad Race

Honest conversations about careers in the marketing industry. Also our laboratory for what makes audio content travel.

PODCAST

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CitationFolio

Every clipping, byline and mention - beautifully shelved, shareable with one link. Built because we needed it.

TOOL

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Filtered IRL

A creative studio and makeup education app. Proof we practise the 'build audiences, not just campaigns' sermon.

STUDIO

THE AD RACE - LATEST EPISODE

All episodes →

26 MAY 2026 · S5 · EP. 3 · 51:19

The Ad Race with Ben Titchmarsh: The Power of Offline Connections

In this episode, Fayola Douglas interviews Ben Titchmarsh about navigating Cannes Lions, the importance of networking, and how to thrive in the fast-paced world of PR and marketing. Ben Titchmarsh is Associate Director at Propeller Group, a prominent PR agency in London and New York specialising in the worlds of marketing, media and technology. Ben works across Propeller’s client roster, with his background in journalism giving him a strong nose for news and industry storytelling. A love of networking and industry culture has made him a familiar face at events such as Cannes Lions, Advertising Week New York, Advertising Week Europe and Possible Miami. LinkedIn - https://www.linkedin.com/in/bentitchmarsh/ Cannes Lions Official Website - https://www.canneslions.com/ Brixton Finishing School - https://brixtonfinishing.com/ Propeller Group - https://propellergroup.com/ The Ad Race, what is it? It’s a chance to have an open discussion on inclusivity, representation in all forms, and, most importantly, to celebrate the successes within the ad industry. Guests will also be joining us in debates, weighing in on trending D&I topics, and sharing their experiences. Keywords: Cannes Lions, networking, marketing, PR, industry insights, inclusivity, content strategy, event tips, Leadership, Culture, Hosted on Acast. See acast.com/privacy for more information.

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Say hello. We'll make sure they say more.

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