Said it first.

We sell AI visibility. So we ran ourselves through the engines on day one - and logged what came back.

If you're not in Cannes next week, the panels aren't where the signal is. The trade press write-ups are.

The diagnostic that should sit under any AI-visibility programme - the prompts, the diffs, the canonical fix.

Honest mechanics: four to eight weeks for bylines once positioning is set, days for expert comment, longer for cold.

When the headcount news lands, the words matter more than they're being given credit for. Tone is leadership in writing.

What actually happens in the working session - the questions, the listening, the editing pass that turns opinions into cornerstones.

Pick three. The heuristic for which three, and how to know whether you're entering for craft, commercials or both.

Two parallel review systems run on the same work. They reward different things. Most agencies optimise for one and get surprised by the other.

Six elements every pitch to a UK marketing trade publication should contain. Built from the inbox side of the glass.

Two posts a week from founders, one from the agency page. Quality over reach, voice over volume.

Every Monday the trade press posts the agency new-business round-up. Most readers skim it. There's more in there than that.

The same campaign can lose in Effectiveness and win in Craft. Picking the category is the entry.

Hiring an AI lead is a position. The announcement should reflect that - not announce a job title and stop.