THEY SAID*
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Raptor · PR & communications

Raptor: an always-on presence in the trade press

They Said’s always-on PR and communications work for Raptor secured over 30 pieces of press from October 2025 to July 2026. CitationFolio reports a combined publication audience of 5.8M and 498K estimated views.

Engagement window
October 2025 – July 2026
Client
Raptor
Audience reach
5.8M
Combined publication audiences; not a count of people who read the coverage.
Estimated views
498K
Modelled coverage views; not measured readership.
Pieces of coverage
Over 30
Over 30 in the brief; 35 in the report summary; 34 links supplied. Exact total awaits reconciliation.
Average quality score
50
Average coverage score reported by the source; see methodology for scoring details.

Executive summary

The brief was to build Raptor’s industry profile and reinforce its position as an award-winning global youth and student marketing agency.

An always-on PR and communications approach combined an ongoing press office with proactive media relations, thought leadership ideation, awards support and outreach around key campaigns and agency milestones. Stories spanned campaign work, agency news and expert commentary on youth and student marketing.

Over 30 pieces of press were secured across publications including Campaign, Ads of the World, Ads of Brands, MediaCat and Mumbrella, delivering sustained presence across the marketing and advertising trade press.

Raptor Launches Cultural Incubator, Apex, for Brands Seeking Authentic Cultural Connection
- Ads of Brands

The method

The Thought Leadership Engine, applied to this engagement.

01 / Extract

The ongoing press office drew on Raptor’s campaign work, agency news and expertise in youth and student marketing.

02 / Sharpen

Thought leadership ideation shaped a continuous pipeline of stories around Raptor’s work and its perspective on connecting brands with young audiences.

03 / Deploy

Proactive media relations and PR outreach put campaign work and agency milestones in front of the marketing and advertising trade press, alongside awards support.

04 / Compound

The continuous story pipeline sustained Raptor’s visibility across the trade press throughout the engagement.

Coverage highlights

Full coverage

Explore every coverage link supplied for this case study.

Message pull-through

  • Raptor is the award-winning global authority on youth and student marketing.

    Mentions
    11
    Peak score
    40
    Average score
    31

  • Powered by community.

    Mentions
    2
    Peak score
    35
    Average score
    35

  • Authentic connection, not interruption.

    Mentions
    1
    Peak score
    45
    Average score
    45

Methodology & sources

Audience and view estimates reproduce CitationFolio’s rounded figures: 5.8M combined publication-wide audience and 498K predicted lifetime views. These are estimates, not measured readers or unique people reached. The report attributes reach to SimilarWeb and says its view estimate covers 31 of 35 items. Its summary lists 35 coverage items, while its top strip displays 0; the Word document supplies 34 links and describes “over 30” pieces. The exact total is left blank pending reconciliation. Per-item reach figures retain the source’s rounding. Quality and message scores are reproduced as reported; the scoring rubric and scale were not supplied. Only coverage links from the Word document are listed on this page. The report’s other timeline entries need their URLs and scope confirmed.

Reach source:
SimilarWeb, as cited by CitationFolio
Report generated:
2026-07-10
View the source report ↗

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